Trojka
Trojka, The Swiss Spirit Brand
Trojka is for all those who are the way they are and who radiate a zest for life. Uncomplicated drinks? A free and cheerful attitude to life? Yes, please! The easy mixer is perfect for any occasion – as a light aperitif with friends, or as a companion for your next party or music festival. In short: Trojka is your key to unforgettable moments. Variety is key! Variety is a top priority for us, which is why our range comprises more than 12 different flavours in a wide range of colours. Want more?
Trojka’s an easy mixer
Trojka’s an easy mixer where you don’t need many ingredients to mix an outrageously good drink. Quick and easy – but don’t take our word for it: place some ice in a glass, add a Trojka flavour of your choice and top up with a suitable mixing beverage. The variety of Trojka flavours covers all bases and has something for every palate. A dash of tart cranberry refined with sweet strawberry or tropical pineapple with a hint of lime? Try out the 12-plus easy mixer flavours and find your favourites.
Trojka × climatepartner
Innovation for a greener future. Thanks to our cooperation with ClimatePartner, the production of Trojka has been completely climate-neutral since 2021. We avoid and reduce these CO2 emissions wherever we can. We offset all remaining emissions through supporting a ClimatePartner climate protection project. That’s why Trojka is climate-neutral. Climate protection projects save CO2 – for example, through reforestation or by replacing climate-damaging technologies with climate-friendly alternatives. With Trojka, we’re supporting a project in Mozambique that provides clean drinking water. This involves using filter systems in the production of drinking water so that consumers don’t have to boil it before drinking. More information about our climate protection project can be found here: CLEAN DRINKING WATER
HISTORY
The story begins!
1994 finds DIWISA launching its first vodka and marking the start of a new era. Up to that point, the long-established company had garnered experience in successfully marketing partner brands. The time was now ripe for an own-brand vodka.
Trojka Vodka is launched in Switzerland.
The first liqueur – Trojka RED
The own-brand vodka is followed in 1995 by the first own-brand vodka liqueur: Trojka RED, the red liqueur with the taste of refreshing citrus fruits. Mixed with an energy drink, it becomes the trend-setting drink of its day.
With its citrus flavour, Trojka Red is the first Trojka vodka liqueur to appear on the market.
The year of line extensions
Three new liqueurs launch in 2005: Black with the taste of freshly picked wild berries, Blue with a refreshing ice-mint flavour, and Caramel for those with a sweet tooth.
Launch of Trojka Black, Blue and Caramel.
Trojka Green
Fourteen years after Trojka’s initial launch, today’s bestseller Trojka Green is finally released. Trojka Green tastes of pomegranate, watermelon and a hint of lime.
Launch of the current bestseller, Trojka Green.
Trojka Pink
The line extension enters round two. Trojka Pink, today’s export favourite, is added to the product family.
Launch of Trojka Pink, the current export favourite.
Trojka Energy × Street Parade
The Street Parade, currently the biggest techno party in the world, attracts just under a million participants. Trojka Energy is the main sponsor of the parade in 2010 and 2011, thus adding even more energy to the party.
Trojka Energy is the main sponsor of the Street Parade.
Trojka Energy × Blue Balls
From 2011, Trojka Energy is the main sponsor for two years of what is, right now, the largest music festival in Central Switzerland.
Trojka Energy is the main sponsor of the Blue Balls music festival for two years.
Ready-to-drink
Trojka enters another segment and launches two products in the RTD (= Ready To Drink) category: Trojka Green and Red Ice find their place on the market.
Trojka’s first ready-to-drink appears on the market.
Yellow and Purple
Two new Trojka flavours, Trojka Purple and Yellow, launch: two flavours destined to be a thing of the past – they no longer feature in the product line.
Yellow and Purple: the names of new Trojka products.
Six new products
2013 sees the launch of six new products: the RTD Trojka ICE Pink, Trojka Coconut, Trojka Gold, Trojka Snow Freak, Trojka White Cream and the Trojka Carneval Edition. Almost all are still around today, only under a slightly different name. At the time, Trojka Coconut and White Cream were produced exclusively for our partner in the Netherlands.
Launch of various new Trojka products.
Trojka Cream
Trojka Snow Freak is renamed Trojka Cream.
Trojka Greench
The speed and ease with which a “Fröschli” can be mixed is evident with the Carneval Special Edition 2013 – a combination of Trojka Green and an extra note of peppermint. Infused with hot water, the “Fröschli” takes seconds to prepare. So the Carneval Edition was simply renamed Trojka Greench – a liqueur that’s still enjoyed today on cold winter days.
Launch of Trojka Greench, the liqueur for the hot drink called Fröschli / Hot Frog.
Trojka Savage
The special line began with Trojka Snow Freak and Trojka Greench. Another special edition is added to the line in 2017 – Trojka $avage. However, there’s something that makes this flavour completely different from the other two: for the first time, the Trojka community is able to participate in its creation. This allows fans decide what this special edition should look like, taste like and be called. Fans submit their ideas via social media, from which the in-house jury chooses its three favourites. These were then shared with the community for final approval. The winner is $avage, a liqueur that tastes of passion fruit, limes and iced tea.
Trojka Savage is created by the community.
Trojka Energy × SCB
Trojka Energy becomes a partner of SCB. The partnership between Sportclub Bern and Trojka Energy remains firm to this day. Trojka Energy sponsors the SCB’s halftime competition four times a season. With a good dose of luck, at each of those games, spectators can win a trip to New York including a NHL match.
Trojka Energy becomes a partner of the SCB ice hockey club.
Trojka Einhorn
A limited edition is designed for Coop that’s entirely inspired by the current trend. The Trojka Unicorn edition is available only from Coop.
The limited edition on-trend liqueur Trojka Einhorn / Unicorn is developed for Coop.
Trojka redesign
2018 finds the brand being given a new design and brand identity. The new look continues to this day.
The Unseen Room
Also in 2018, Trojka Energy launches a series of parties in places you don’t usually see them, such as a launderette, a landmark in the city of Lucerne and other crazy locations.
The Trojka event series with a difference. For parties where there’s never been one.
Trojka Flamingo
Following Einhorn, this fruity, fresh liqueur with the taste of grapefruit is the next trending liqueur in the Trojka range. This liqueur was also first created exclusively for Coop. Flamingo is now widely available as a wonderfully refreshing drink combination under the name Flemon.
Flamingo also finds a place in the Trojka family.
Trojka Z
Prior to the current fast-selling hard seltzer boom, Trojka launches a hard seltzer in 2018. At the time, however, the product was not as popular with consumers as it is today, so production was halted.
Trojka trials the American hard seltzer trend.
Trojka Aloha
Einhorn and Flamingo are followed by pineapple. Trojka Aloha tastes of beach, summer and sunshine or – specifically – pineapple, lime and a hint of vanilla.
Launch of pineapple and lime Trojka Aloha liqueur.
Troika ICE
Launched in 2020, Trojka ICE is Trojka’s current RTD. ICE is simply vodka and lemon and can be enjoyed ice-cold straight from the bottle or can.
In addition, the Trojka flavours can now be ordered in personalised form via the online shop drinkdirect.ch.
Trojka ICE, the vodka lemon flavour ready-to-drink, is the new on-trend drink from Trojka.
Trojka ICE can
Alongside the Trojka ICE bottle, this trend-setting drink launches in a can in May 2022.