Trojka’s new look: What It Means for the Brand’s Future
Big things are happening at Trojka! As we celebrate 30 years as one of Switzerland’s most loved spirit brands, we’ve decided it’s the perfect time to refresh our look. This isn’t just about giving our bottle a new design – it's about setting Trojka up for the future. So, what’s changing and why does it matter? Let’s dive in.
A fresh new bottle design
For years, Trojka’s bottle has been iconic, instantly recognisable with its unique shape and star embossing. But as times change, so do we. Our new bottle has a more modern design and reflects the high-quality vodka inside.
The world has evolved since Trojka was first inspired by Russian vodka. Today, countries like Switzerland proudly produce their own vodka, and our new look reflects this shift. We’re staying true to our roots but embracing a cleaner, more premium appearance that fits perfectly into today’s lifestyle. This updated design sends a clear message: Trojka is stepping confidently into the future.


A new identity for the next chapter
But we didn’t stop at the bottle. We’ve updated our entire brand identity to make sure Trojka stays relevant in an ever-changing world. This is all part of what’s known as our new corporate identity and corporate design (CI/CD). It’s not just about looking good on the outside – it’s about making sure everything you see from Trojka – whether it’s on a label on an ad or on social media – feels fresh, exciting and true to who we are.
One of the key parts of our new identity is the way we communicate with you, our fans. You’ll see phrases like "The Easy Mixer" and "Pure Power. Full Flavour." These aren’t just catchy slogans – they tell you exactly what Trojka is all about. "The Easy Mixer" highlights how simple it is to enjoy Trojka in your favourite cocktails, while "Pure Power. Full Flavour." emphasises the strength of your Vodka with 40% vol. (because we believe that anything else is not the real deal 😉) and the full variety of our flavours we’re known for, whether you prefer our classic pure grain vodka or our colourful liqueurs.


Aligning with the future of the spirits market
Trojka’s new look is a statement about our future. The spirits market is constantly evolving, and we’re ready to grow with it. Today’s consumers expect more than just a tasty drink – they want brands that reflect their values, are more innovative and stylish.
By combining modern design with messaging that highlights our strengths, we’re reinforcing Trojka’s place in the market as a brand that delivers both style and substance. We’re more than just a vodka brand – we’re a lifestyle choice for people who value quality, creativity and a little bit of boldness.
What’s next for Trojka
This redesign is just the beginning of a new chapter for Trojka. As we move forward into the next decade, we can promise you that Trojka will continue to expand its reach, explore new flavours and push the boundaries of what a spirits brand can be, all while maintaining the fun, colourful energy that our fans know and love.
A brand-new look, the same great taste and a future that’s brighter than ever! This is Trojka – a brand that’s always evolving, always bold and always ready to celebrate with you!
