HOLD ON TO YOUR GLASS, WE’RE UP TO SOMETHING BIG!
We’re shaking things up, but don’t worry – we’ll still be your go-to easy mixer and the home bartender’s best buddy! Stay tuned for even more vibrant vibes and all the fun you’ve come to love. Keep your shakers ready and your spirits high!
CELEBRATING 30 YEARS OF EXCELLENCE!
-
News Interview
![Trojka’s new look: What It Means for the Brand’s Future]()
10. October 2024Trojka’s new look: What It Means for the Brand’s Future
The time has come! The new Trojka bottle is on the market. Find out more about the redesign...Read more -
News Interview
![A Toast to History: Celebrating 30 Years of Trojka]()
04. October 2024A Toast to History: Celebrating 30 Years of Trojka
This year, we raise our glasses to celebrate three decades of Trojka – 30 years of bold flavours...Read more -
News Interview
![Sneak Peak der neuen Trojka Etiketten!]()
30. September 2024Sneak Peak der neuen Trojka Etiketten!
Every label tells a story, and this one tells the story of Trojka's development. It symbolizes our path,...Read more -
News Interview
![Trojka’s makeover: The timeless spirit gets a fresh new look]()
16. September 2024Trojka’s makeover: The timeless spirit gets a fresh new look
Find out more about how we worked on a new bottle shape for Trojka. With our partner Univerre...Read more -
News Interview
![Mark your calendars: Trojka’s rebrand is just around the corner!]()
02. September 2024Mark your calendars: Trojka’s rebrand is just around the corner!
Trojka, Switzerland's best-known spirits brand, is celebrating a milestone this year: its 30th birthday! What better way to...Read more
FAQ
Why has Trojka carried out a redesign?
The design has been updated to make the brand more modern and appealing and also more in line with the needs of our customers. We want to ensure that the appearance of our brand remains consistently up-to-date and attractive.
What are the main differences between the old and the new design?
The new design includes an updated logo and a modern typeface. The bottle shape, cap and label design have also been revised so as to create a fresh and elegant appearance. In addition, the flavour of the product appears on the front label, while a suitable recipe is provided on the back.
Do all products still taste the same?
Yes, our products are still of the same high quality and taste the same. The redesign only affects the way they are presented on the outside. The recipes and manufacturing processes remain the same.
Are the products still available in the old design?
Products in the old design are gradually being replaced with those featuring the new design. During the transition period it may be that products in both designs are available in stores.
Will the price of the products change as a result of the new design?
The price of our products has been adjusted very slightly. There has been a small increase due to the new design and due to increases in the cost of raw material and energy.
Will all products remain in the range?
No, not all products will remain in the range. Trojka Cream, Trojka Aloha, Trojka Coconut and Trojka Savage will be discontinued. We deliberately wanted to create space for new ideas. There’ll be plenty to look forward to in 2025! Our bestsellers will remain in the range: Trojka Vodka, Trojka Green, Trojka Red, Trojka Black, Trojka Flamingo, Trojka Pink, Trojka Blue, Trojka Orange, Trojka Caramel and Trojka Greench.
Has the new design been developed with sustainability in mind?
Yes, in developing the new design we were careful to use more ecofriendly materials and sustainable packaging solutions so as to reduce our environmental footprint.
Where can I find more information about the redesign?
You can find more information about the redesign on our website and on our social media channels, including detailed explanations and videos that explain the redesign process.
How can I provide feedback on the new design?
Yes, we look forward to hearing from you! You can tell us what you think using our online feedback form on our website, or else contact us directly by e-mail.
When will the Trojka bottles in the new design be available on the market?
The changeover to the new design will take place gradually. We expect the first bottles featuring the new design to be available in stores from mid-October.
Are the product names still the same as before the redesign?
Yes, all products will retain their previous names after the redesign.
Have Trojka Ice and Trojka Energy been redesigned as well?
Yes, here again the logo has been adapted in line with the new design. This change will be implemented at the beginning of 2025.
What do I do with the “old” bottles?
You can sell off old Trojka bottles and purchase new ones as soon as the old ones are used up. 😉 For reasons of sustainability and cost efficiency, we do not take old Trojka bottles back for disposal purposes.
How did you go about developing the new design?
That’s a long story! Take a look at our blog page: you’ll find all the information you need there.
Who is behind the Trojka brand?
Trojka was introduced by Diwisa as a vodka brand in 1994. Over the past 30 years, Trojka has developed into the largest and best-known Swiss spirits brand. Trojka is distributed both in Switzerland and internationally, particularly in the Netherlands, Belgium, Austria and Germany.