News Interview

Sneak Peak der neuen Trojka Etiketten!

As we count down to our grand reveal in October, it’s important to remember we're not just refreshing our bottle – we're giving it a whole new identity. If you haven’t yet dived into the story of our bottle redesign, catch up here.

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Now, let’s turn the spotlight on the next chapter: the art and craft of creating our stunning new labels! Because, as we all know, no new design is complete without a label that perfectly complements it.

The importance of the label

A label is more than just a logo or a tag on a bottle, it’s the face of the product. It’s the first thing you see, the first impression, and it tells the story of what’s inside. Our goal was to create a label that would perfectly fit Trojka’s new, modern identity.

Exploring new opportunities

In today’s world, we believe that a label must be both stylish and sustainable. We explored innovative ways to create a label that not only looks classy but also aligns with our commitment to the environment. One of the key decisions we made was to switch from a plastic label to a paper one (certified by the FSC). This change wasn’t just about aesthetics, it was about making a conscious choice to reduce our environmental impact.

BUT to also be honest to ourselves, the switch to paper labels gave us the opportunity to explore different textures, finishes and printing techniques that would enhance the bottle’s new design. The result is a label that feels as good as it looks, combining elegance with sustainability in every detail.

Finalising the design

By July 2024, we had fine-tuned the label design and were ready for the final step: print approval. This critical phase ensured that every element of the label – from the colour and texture to the alignment and finish – was perfect. It was an exciting moment as the labels rolled off the press, ready to be paired with our newly designed bottles.

Take a look at some behind-the-scenes shots!

Every label tells a story, and this one tells the story of Trojka’s evolution. It’s a symbol of our journey, our values and our vision for the future. We can’t wait for you to see it up close when the new Trojka bottles hit the shelves.

This autumn is looking bright!

Our new labels are the finishing touch on a journey of transformation. They’re more than just a change in appearance – they’re a reflection of our dedication to quality, sustainability and innovation.

Stay tuned for more updates as we count down to the big day. Don’t forget to visit our Instagram account, where we post more BTS content from this exciting journey!

We’re thrilled to share this new chapter with you, and we’re confident you’ll love the new look of Trojka as much as we do. Thanks for sticking with us for so many years!

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